Hi Visionary,

In 2021, I made a decision that terrified me.

My hands were steady, but my stomach was in knots because I knew this choice would reveal whether I truly trusted myself.

I sat at my desk, drinking a freshly made cup of mint and lemon tea, staring at the new rate sheet I had created for my agency with a mix of horror and audacity. I reviewed it five times, printed it, reviewed it again, and then pinned it to my vision board wall.

I wasn’t checking the numbers; I was checking if I could handle the moment my old self tried to talk me out of it.

I was about to raise my rates significantly. And I had no “reason” to give my clients. My imposter syndrome was having a full summit on the merits of why this was a bad idea.

No tidy explanation to hide behind, just the truth I had been delaying.

I had all the fears most agency owners have. The internal dialogue was relentless. I felt like I was about to start sweating. What if they ask why? What if they think I’m being greedy? What if they say the work hasn’t changed, so why should the price? What if I lose clients I’ve built relationships with over the past decade?