Hi Visionary,

Let me take you back to 2011, early in my agency days, I had a client who would email me at 5 am and expect a response before 6 am.

And the sad part? Often, I would respond.

I would hear the notification, see the name, and feel that familiar dread and pull, simultaneously of urgency that wasn't mine. But also the pressure to prove I was available, responsive, committed.

That version of me never heard of the word boundary. Not for myself or my business. I thought being an exceptional agency owner meant being accessible whenever a client needed me, at times when most people wouldn't dare. I could show my clients how committed I was to their success by being there whenever they needed me.

Let’s just say the joke was on me.