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Welcome to Joyful Ambition. Every Thursday, this letter is our session: one idea you can implement, from a three-time founder with 18+ years of entrepreneurship and $280M+ in client results, for women entrepreneurs who run expert and service-based businesses.

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Hi Visionary,

In January, I named visibility the area I most needed to grow in this year, and I set two numbers to hit. Between January and March, I would write twelve long-form pieces and send fifteen podcast pitches. I made one rule for the count: every pitch counted as done the moment it left my outbox, whether anyone said yes or not.

I'll tell you how it went, because the results were mixed. Beyond this newsletter, I finished exactly one of those twelve long-form pieces. Early in the year, my focus swung hard toward building an app, the one that became GINA (more on her below), and the writing quietly slid off my plate. I'm human, and that plan met a bigger idea and lost.

The pitches had a very different year.