Hi Visionary,

I want to tell you something that took me years to understand.

Back in 2014, my agency was growing rapidly, my revenue was off the charts, our clients were happy and referring more business than I could keep up with. I felt like I had finally built something real, a real adult business.

When you are building and scaling, tiredness can come in ways that sleep can’t fix. The kind of tired that lives in your shoulders and follows you into the weekend, even when your calendar says you’re “off.”

I kept thinking I needed better systems or a tighter schedule, or maybe it was more discipline? I couldn’t quite put my finger on it, so I did what I always do - research. I read every productivity book, optimized every hour and squeezed efficiency out of every corner of my business.

Nothing changed.

The problem was not my systems. It was my support.

I was building mostly alone. Yes, my husband is my business partner, but he was busy in his accounting career during this time and I was making almost every decision in isolation. Carrying every burden alone.

The people around me loved me, but they couldn’t really understand what it costs to build something from scratch, especially the way other entrepreneurs do. I would celebrate for ten seconds, then get right back to holding everything up.

The breakthrough finally came from the people I started surrounding myself with.

When I upgraded my circle and started connecting with women who had already built what I wanted to achieve, that’s when everything shifted.

I stopped thinking my goals were too big. I started saying them out loud in rooms where I was challenged to dream even bigger. Conversations turned into collaborations and support turned into a strategy.

My income didn’t just double; it multiplied exponentially. This was when I was considering buying a custom Porsche Cayenne with cash, and my rule is: if I can buy it three times over without feeling a pinch, I can afford it and I was easily there. But I didn’t buy it because of the depreciation, and I honestly don’t really like driving, so I invested that cash instead.

Upgrading my circle helped me build a seven-figure business from just $700. It helped me find clients who valued me as a person and my work and understand the importance of real community.

Your capacity isn’t only about your time, energy, or systems. But who’s in your corner, and what becomes possible when you stop trying to be THE corner.

The Loneliness No One Talks About

The research and reporting keep pointing to the fact that many founders feel lonely, especially early on. In one report on small business owners, many said they felt lonely, and in leadership research, about half of CEOs report feeling lonely, with most of that group saying it hurts their performance.

We don’t talk about this enough.

Entrepreneurship is sold as freedom, flexibility, and building your dream.

What nobody mentions is how isolating it can feel when you’re the one holding the risk.

You alone are:

  • Asking decisions no one else can feel in their body.

  • Stressed about things that sound small to people who’ve never built something from nothing.

  • Excited about wins that your friends and family can’t fully appreciate. They care, but they don’t have the context.

You might have people who love you. People who cheer you on. But when they’ve never built a business, there’s a gap between support and understanding.

That gap is where loneliness lives.

And loneliness isn’t just uncomfortable; it changes how you move.

It makes you second-guess. It makes you try to stay “strong” instead of staying honest. Over time, it can even impact health. The U.S. Surgeon General’s advisory describes lack of social connection as a serious health risk, comparable to smoking up to 15 cigarettes a day.

This is not about being dramatic but about naming what’s real to millions of women entrepreneurs even some you may know.

Community as Infrastructure

I used to think community was a nice-to-have. Something for extroverts, or people with time to network.

I was wrong. Community is infrastructure for every successful entrepreneur.

Think about what actually expands your capacity.

  • Mindset Contagion

    • If the people around you think small, play it safe, and settle for “good enough,” that energy gets into your bloodstream.

    • But when you’re surrounded by women who normalize the level of success you’re striving for, you stop negotiating with your own ceiling.

  • Opportunity Flow

    • The biggest breaks rarely come from cold outreach. They come from relationships.

    • The right circle doesn’t just applaud you, it connects you. It pulls you into rooms you didn’t even know existed.

  • Emotional Endurance

    • Entrepreneurship is hard. You need people who can hold your whole truth, not just your highlight reel.

    • People who have been where you are and can say, “You’re not crazy. This part is hard. Keep going.”

  • Accountability Beyond Good Intentions

    • You need someone who will lovingly call you out when you’re shrinking, stalling, or overthinking.

    • Someone who brings you back to what you said you wanted.

The right circle doesn’t only make you feel better. It makes you capable of more.

The Capacity Connection

This month, we’re talking about capacity. It’s the fourth domain in the Elevation Index.

Most women think capacity is about time management. It’s not.

Capacity is about how much you can hold, build and sustain without breaking. One of the biggest factors in your capacity is your support system.

You can have perfect boundaries, premium pricing and total clarity on your identity, and still hit a ceiling if you’re building alone.

There are things you simply cannot do by yourself:

  • You can’t see your own blind spots clearly when you’re inside the story.

  • You can’t challenge your own beliefs from the outside.

  • You can’t hold yourself steady every single day as you become a bigger version of you.

  • You can’t expand your vision beyond what you’ve already survived.

That requires other people. The right people.

The Circle Audit

This may be hard for a lot of you. Do you have any professional people you’re spending time with? Think about this seriously. Now take a moment and think about them, if you have them, the five people you spend the most time with professionally.

Do they push you forward, challenge your thinking, and remind you of what’s possible?

Or do they subtly reinforce your doubts, fears and limitations? 😳

These are the signs you need a circle upgrade:

  • Your current network isn’t opening doors, making connections, or pushing you forward.

  • You leave conversations feeling drained instead of inspired.

  • You’re the most ambitious person in your group, and it’s starting to feel lonely.

  • The people around you don’t understand why you continue to strive for personal and professional growth

  • You’re not having conversations that challenge you.

If any of this is hitting home, the answer is definitely not another productivity hack or ridiculous bro-invented morning routine.

It’s to have BETTER people around you.

People who can hold the version of you that’s trying to emerge, without asking her to shrink.

Your Challenge

This week, I want you to do one thing.

Identify one room you want to be in. Not five. Not "someday." One room where ambitious women are gathering, building, and growing together. Write it down. Say it out loud. Tell someone.

Then ask yourself: what's stopping you from walking in?

I'll tell you the room I'm building. Level Up Summit. March 26-27. It's where ambitious women come to find their circle, not just learn content. If you did the audit and realized something's missing, this might be your answer.

That’s fixable. First you have to see it.

To your continued success,

P.S. Thank you to everyone who’s been listening to Joyful Ambition on Substack, we’re soooo close to 1000 downloads!! The feedback has been incredible. If you haven’t pressed play yet, do that today.

What I’m Excited About

2026 Level Up Summit

This is the 4th Level Up Summit.

I don't say that to impress you. I say it because four years ago, I wasn't sure there would be a second one. I didn't know if the women who needed this space would find it. I didn't know if I was the right person to hold it.


I know the answer to all of that.


What I've watched happen in these rooms, the incredible transformations, the decisions made, the businesses pivoted, the friendships formed, the women who came back year after year a little more certain of themselves, that's what I'm sitting with today.


Day 1 starts where it always has to start, inside. Mindset, identity, and the conversations most events are too polished to have. The panels on getting into the right rooms, on ADHD and perimenopause, on ambition and mental health are not sidebars. They are the work. And Burning Down Normal with Kim Romain and Amelia Hruby might be the most quietly radical conversation we've ever put on a Level Up stage.


Day 2 is where insight becomes architecture. Valincia Bennett opens with a keynote on building offers that sell without apology. We go deep into AI, operations, and wealth. And I'm closing with a 90-Day Level Up Plan working session, because four years of this has taught me that the breakthrough isn't the problem. The Monday after is.


I'm grateful this summit exists. I'm grateful you exist inside of it, whether you're there live, catching the replay or reading this and thinking: next year.

It's all part of the same elevation.

Want Me in Your Circle?

Build your multi-six-figure business from your brilliance, not your burnout.

No fluff. Just aligned strategy, bold clarity, and revenue that respects your worth.

Book a 1:1 Strategy Session

If you’re done spinning and ready to clarify your message, raise your rates, and build real momentum. Let’s talk real strategy - let’s take you from barely earning $10K a month to $100K quarters.
→ Book Your Session

Learn the Joyful Ambition Framework™

This is how we build $100K/quarter businesses—aligned, unapologetic, and burnout-proof. Reply “READY” to this email, and I’ll send you the full breakdown.

How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Keep Reading