Hi Visionary,
Last week, I was on a strategy call with Rachel (not her real name), a brilliant business coach who's been consistently hitting $15K months. Successful, devoted to her clients, but when I asked about her Q4 plan, she got excited and said, "Oh my gosh, let me show you everything I have planned!"
She screen-shared her project management board.
A new course launch
3 speaking proposals
2 podcast guesting campaigns
A website redesign
5 different lead magnets
A mastermind launch
3 collaborative partnerships
Email sequence rewrites
Social media strategy overhaul
Client onboarding automation
A Black Friday promotion
Holiday networking events...
My heart sank. Because I know this story well, because I used to do it too; and I've seen this exact scenario play out hundreds of times over my 17 years in business.
"Rachel," I said gently, "which three of these will move you closest to a $75K quarter?"
Long pause. "Well... I mean... they're all important," she said.
