Hi Visionary,

Recently, my husband sent me a text with two photos side-by-side, one of us from 2013 when we were tailgating with a few Parrothead friends at a Jimmy Buffett concert, and one from just a few months ago.

I bounded up the stairs to his office and said, "God, I don't recognize those people." We both stared unblinkingly at the images in silence. Grateful for the growth but also in acknowledging our past selves that got us to this point.

Those people are still us, but boy, have we changed.

First, we've dropped the equivalent of a K-pop star, over 150 pounds between us. I went Beyoncé blonde, and we've exchanged a lot of bad habits for good ones. And mentally? We're just not in the same place. I now consider us enlightened, but of course, still learning and growing. Are we perfect? Not even close, but we are no longer "those people."

You might say, "Of course you've changed, Bianca. That was almost 12 years ago."

Guess what? A lot of people don't change. Or if they do, it's not always for the better.

But here's what's even more interesting: it didn't take you over a decade to change.

It only took 17 days, and you did change for the better.

If you're on Day 17 of the October Sprint right now, you're experiencing something most entrepreneurs never will: documented proof that transformation happens in moments, not years.

The woman who started this sprint? She thought she needed new strategies, more content, better systems.

The woman reading this now? She knows she just needed focus and evidence.

In my 17 years of building businesses and generating $280M+ in client results, I've seen this pattern repeatedly: The sprint doesn't change you.

It reveals who you've always been capable of being.

The transformation at 17 days is not about forming a habit (or breaking one), it's about becoming a different person neurologically. After approximately 17-21 days of consistent action:

Research shows that after just seven days of training, brain scans revealed a complete transformation in how the brain processed information. The brain became so efficient that it accomplished the same task with less effort, developing what scientists call "neural expertise."

The past version of you:

The current version:

That's not just growth, that's a real metamorphosis.

After all these years of watching transformations, here's what I know: there was nothing truly wrong with what you were doing, but you were operating below your capacity.

It's an expansion, not changing into someone completely new. Simply expanding into who you've always been.

The October Sprint allowed you to operate at capacity for 17 consecutive days.

And now? You can't unknow what you know.

You have three days left. Here's how to ensure the October 17th version of you becomes permanent:

I want you to take a moment to thank the woman you're becoming, the one who showed up on Day 1 despite the doubt, who pushed through Day 7 when everyone else quit, who's sitting here on Day 17 with evidence of what she's always been capable of.

She deserves your respect, your acknowledgment, your fierce protection.

Because here's what I know after 17 years of watching women transform:

The hardest part isn't becoming her, it's giving yourself permission to stay her.

So make a decision right now. The woman who figured out how to generate $5K in focused work instead of $2K in scattered hustle?

She's not a sprint experiment. She's who you are now.

The woman who stopped apologizing for her rates and started stating them as facts?

That's not temporary confidence from a good month. That's your new baseline.

You don't go back from this. You don't unknow what you now know. You don't pretend you haven't seen what you've seen.

The past version of you? Thank her for getting you here, then let her go.

She served her purpose. But this version, the one reading this with recognition, not surprise, she's the one you protect, nurture, and help her to continue growing.  

Just like my husband and I had to let go of those two unhealthy people at that Buffet concert. We're grateful they got us that far, but they can't be here for our new becoming.

This is who you are now, so protect her from old habits that no longer serve you.

Just like those photos my husband showed me revealed a transformation I hadn't fully recognized, your October Sprint has revealed a version of you that was always there, just waiting for the right conditions to emerge.

I have 2 spots this week for Sprint Debrief Sessions. We'll decode your transformation, systematize your wins, and design your Q4 strategy based on what you've proven works. Book Your Debrief →

Reply to this email with your biggest identity shift from these 17 days. I read every response personally.

The woman reading this has already won. Not because October is almost over, but because she'll never be who she was on October 1st again.

And honestly? Thank God for that.

To who you're becoming,

Bianca B. King

President & Creative Director, Seven5 Seven3 Marketing Group

CEO + Founder, Pretty Damn Ambitious™

P.S. Cheryl Pullins recently said: "Bianca has redefined what ambition means for women like me." If you're ready to maintain this redefined version of yourself, the Pretty Damn Ambitious™ Collective is accepting applications. → Apply Here

P.S.S. If you’ve been enjoying this newsletter, please send me some love here. I will make it a point to feature you and your business in this growing newsletter.

Women to Watch is my monthly mic-pass to founders, creators, and leaders building with Joyful Ambition™. Why? Because visibility changes trajectories, and brilliant women deserve more rooms, more deals, more “we’ve been waiting for you.”

Once a month, I will spotlight 2–3 values-aligned powerhouse women who matter right now, the momentum they’re creating, and how to plug in to that winning energy.

Nominate yourself or someone brilliant. Nominate here →

Talica Davies (Vancouver) She’s the sales architect founders call when “winging it” stops working. A Pretty Damn Ambitious™ Collective member with 20+ years and $750M+ closed, Talica builds tenacious, scalable sales systems so growth happens, without chaos or hustle.

Proof: Clients report 73% higher close rates, 50% YoY revenue growth, repeatable launches, and her epic LinkedIn posts (witty, funny, thought-provoking) make sales feel human and fun.

Michele Kasl (Florida) - Brand + web strategist at Premier Designs who turns “DIY” into done, premium for founders hitting $10K+ months—so your site sells at the level you do.

Proof: clients say her branding beats public-company competitors, rebrands blow past expectations, and her “big picture + every detail” approach translates into respect and revenue.

The Coaching Industry is Changing Fast. Are You Ready for What's Next?

Thursday, October 30th, join Valincia Bennett (2024 Coach of the Year) and Cheryl Pullins (2025 Coach of the Year) from the Pretty Damn Ambitious™ Collective for a candid conversation about what's actually building thriving coaching businesses right now.

PLUS: 30 minutes of guided speed networking to find collaboration partners, potential clients, and accountability connections that move your business forward.

This FREE event is limited to the first 30 women to protect the quality of connections and conversations.

→ Save Your Spot | Thursday, Oct 30 | 2:00-3:30 pm CT

Perfect for coaches who are ready for clarity for 2026 and beyond

The coaching world is evolving rapidly.

Let's make sure you're evolving with it.

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