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Hi Visionary,
My team and I are deep in preparations for next week, so I'll keep this short. But something my VA said stopped me in my tracks. She was about to speak with a potential client and asked, 'How do I talk about my pricing without scaring her off?'
I'll tell you what I told her in a second, but first, let's talk about why this question even comes up.
I've seen it time and time again. I've been guilty of this mistake, too.
So listen up if you're a woman entrepreneur, especially those who have spent years serving others and are notorious for under pricing services.
Here's thing:
You don’t need to work harder to make more.
You don’t need to earn the right to charge premium prices.
You don’t need to justify your rates to clients who "can’t afford you."
It’s time to own your expertise and price yourself accordingly.
I had to take this advice too.
Everything changed when I stopped playing small, reworked my pricing and positioned my offers strategically.
I started attracting higher-caliber clients (hello, multiple, multi-six-figure contracts!).
I was working less while making more.
I finally felt like I was building a business, not just working another job.
A few months later, I booked clients at three times my old rates without resistance.
That single mindset shift helped me build a 7-figure business from just $700, and help my clients earn over $277 million in revenue and counting.
Here's what no one tells you about raising your rates…
So, back to my VA, when she asked me that question, I told her exactly what I'll tell you: believe in your skills, own your value, and show up with absolute confidence. We worked together to restructure her pricing, and guess what? She landed the client at double her previous rates.
Undercharging keeps you stuck in a cycle of overworking but never seeing a real payoff.
Here’s what happens when you finally step into the value you deserve:
Confidence – When you charge your worth, you show up differently.
Respect – High-value clients want to pay for high-quality service.
Freedom – No overworking is needed to hit your income goals.
This is a catalyst for your next level.
Remember, ambition sparks the fire, but action fuels the empire.
What’s the one thing you can do today to help your business grow?
To your continued success,
Bianca
P.S. You want to be in the room with us if...
You're tired of being overworked, underpaid, and ready to step into premium pricing.
You're done with clients who nickel-and-dime you and want to attract people who see your value.
You know you're great at what you do, but you need the right strategy to turn your expertise into sustainable income.
P.S.S. I would love to connect with you on LinkedIn. And If you find this newsletter helpful, please share it with two friends who could benefit from this message. We all will be grateful for your help.
Also, before you go, would you like to discuss how to create the life you deserve?
