Hi Visionary,

Let me tell you about the last time I lowered my rate.

And guest what, it wasn't based on affordability, strategy or even about the offer.

It was about her.

She reminded me of an earlier version of myself.

Sharp, hungry, full of potential, and underfunded.

I could see it in her eyes, that mix of fire and fragility, that I knew too well. That specific frequency of a woman who's one breakthrough away from changing her life.

I knew exactly where she was in her journey, because I had been there. I remembered what it felt like to want the breakthrough, to need it so badly but the cost was the obstacle.

So I adjusted. She never asked.

The scope never changed. I did it preemptively and silently.

Out of what I told myself was empathy.

But afterward, I didn't feel generous.