🔑 Unlock Max Profit with Gratitude

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Hi Visionary,

Guess what? I've never been to a Black Friday sale. Not once.

A few years ago, my sister called me on the Monday morning of Thanksgiving week. "Let's go to the Black Friday sales this year! It'll be fun!"

I almost spat out my coffee, I took a big swallow, rolled my eyes and said, "Hell no. I don't do those." As she also knew, she laughed. "Come on, the deals are excellent, we can save a lot of money!"

I said, “The crowds? The fighting over discounted shit nobody needs? Just thinking about it makes me feel ick. It's not worth it to me, no thank you, honey."

And here's what I realized right then and there - The way I feel about Black Friday sales is exactly how your ideal clients feel about discount-driven holiday offers.

The chaos. The desperation. The sense that you have to compete with everyone else for scraps.

That's not abundance. That's scarcity with a capital S and I don't want anything to do with it.

That moment with my sister crystallized something I'd been feeling about my business for years: I don't want to build revenue the way everyone else does.

I'm not contrarian for the sake of it. But because the Black Friday approach (chaos, pressure, discounting yourself to compete) goes against everything I believe about building a sustainable business.

As you can imagine, I've never held a Black Friday sale for any of my businesses. And definitely don't plan on it.

The way I run my life is the way I run my business.

• I don't camp out for deals or other people’s scraps.

• I don't chase crowds.

• I don't compete on price.

Instead,

• I build relationships; I mean genuine connections.

• I create real value.

• I show up with intention, never desperation.

I'm not judging you if you're planning a Black Friday sale, because in some cases, they do work.

After 17 years and $280M+ in client results, I've watched hundreds of women navigate the holiday sales cycle. Some generate their highest revenue of the year with full alignment and ease. Others walk away feeling depleted and disoriented, wondering if the money was worth it, if they actually made any money from all the discounts.

The difference isn't in how fancy their offer is, it's in how deeply they're operating from the 5 A's of Joyful Ambition™. Because while most people think Thanksgiving sales are about urgency, limited-time offers, and endless emails, what actually moves the needle, financially and energetically, is this truth:

Appreciation compounds when it's strategic, not only sentimental.

And the good news?

You have exactly two weeks until Thanksgiving, enough time to design an offer that honors your clients, reflects your values, and multiplies your income, without burning you out.