Hi Visionary,
Last week, I was sitting on a beautiful white-sand beach with the most crystal-clear water, celebrating my birthday, and I found myself thinking about 2026.
Not in the typical "what do I want to accomplish" way. But deeper.
Because goals don't soothe the ache that you feel when you know you're meant for more, goals don't solve the quiet frustration of showing up in rooms that don't reflect the depth of your evolution.
But identity? That's where your real power lives.
I was thinking about how I want to show up as a leader next year. The things I want to shed and refuse to bring into the new year. The things I've loved and cultivated that I want to keep and amplify.
I unconsciously started listing everything (yes, I take my journal and favorite pen to the beach). But then I stopped myself.
My goals are important, yes. But what's vital is the woman I want to become in 2026.
Who is she? And how can I tap into her now?
Here's what made me pause: just before my vacation, I taught a workshop on this exact concept in the Pretty Damn Ambitious™ community. I guided women through the process of designing their 2026 identity before setting a single goal.
And sitting on that beach, I realized I needed to take my own medicine and really think about this for myself.
Because I don't want to drag my 2025 self into this new year.
And if you're honest, neither do you.
What got you here can't carry you there. You're shedding the skin of survival and stepping into your next-level self with intention.
I value growth, the kind that stretches you and feels a bit uncomfortable.
The kind that asks you to become someone you've never been before. And that doesn't happen by accident; it happens by design.
Why Most Q1 Planning Gets It Backwards
After 17 years of helping entrepreneurs generate $280M+ in client results, I see the same pattern every December.
Everyone (including myself) rushes to plan Q1 goals. They set revenue targets, map out content calendars, design new offers, build elaborate spreadsheets.
And here's what happens: By February, they're exhausted. By March, they're behind. By April, they're wondering why these goals feel so heavy.
The problem isn't lack of strategy or poor execution.
The problem is you're designing a roadmap for the wrong person.
You're planning 2026 as if you're still going to be the 2025 version of yourself. As if nothing about you will change. As if the woman executing those Q1 goals is the same woman sitting here today, reading this newsletter.
But she's not.
You've outgrown that version. You know it. She’s smart, but tired. Strategic, but stretched. Capable, but craving something deeper.
It's time for your becoming to catch up with your belief.
The 2026 version of you, the one who actually achieves what you want, has different beliefs, boundaries, and decision-making patterns. She's not just doing different things.
She is different.
Yet most planning completely ignores this.
Why Identity Comes Before Goals (Always)
Let me show you what traditional planning looks like:
Step 1: Set revenue goals
Step 2: Build strategies to hit them
Step 3: Create detailed action plans
Step 4: Wonder why you're completely exhausted by March and nothing feels aligned
I've watched this play out hundreds of times. Brilliant women setting ambitious goals, building solid strategies, working their asses off... and feeling miserable in the process.
Here's what I've learned works better:
Step 1: Decide who you're becoming
Step 2: Align your beliefs with that identity
Step 3: Let your goals emerge from that new identity
Step 4: Execute from a place of alignment, not force
The difference is everything.
Your actions flow from your identity, not the other way around.
Think about it:
"I'm someone who takes Fridays off" creates completely different behavior than "I should try to take Fridays off sometimes."
"I'm someone whose time is worth $500/hour" leads to different pricing decisions than "I want to make more money."
"I'm someone who rests without guilt" generates different calendar management than "I need to find more balance."
Same goal. Completely different identity. Completely different outcome.
You don’t need to chase more but you do need to embody different.
This is about leading with identity, not effort.
In my 17 years of doing this work, I've seen the difference between clients who transform and clients who just try harder. It's never been about better strategies. It's always been about identity shifts.
The woman who finally raised her rates didn't just change her pricing spreadsheet. She changed who she believed she was. She stopped seeing herself as someone grateful for any client at any price, and started seeing herself as an expert whose time commanded a premium investment.
The pricing change was just the visible result of an invisible identity shift.
Your business will never outgrow your identity.
Read that again. Not a warning, but a wake-up call.
You can have the best strategy in the world, but if your identity says "I'm not the kind of person who charges that much" or "I'm not the kind of person who turns down work" or "I'm not the kind of person who rests," your strategy will fail.
Not because the strategy is bad. Because you're executing it as the wrong person.
Three Questions to Ponder
Before you set a single 2026 goal, answer these three questions:
Q1 - What does 2026-you believe that 2025-you is still questioning?
This is where transformation begins. In the shift from questioning to knowing.
Does 2026-you believe her time is valuable? That she can charge premium prices without justifying them? That rest actually increases revenue instead of threatening it?
Does she believe she deserves to be in rooms she used to think were "above her level"? That her voice matters? That her specific approach, even if it's different from everyone else's, is exactly what her right-fit clients need?
What beliefs need to shift from question marks to periods?
Q2 - What has 2026-you released that 2025-you is still carrying?
This question is about subtraction, not addition.
2026-you isn't doing more. She's carrying less.
She's not trying to be everywhere on social media or apologizing for her prices.
She's saying no to opportunities that don't align not feeling an ounce of guilt about rest days.
She's most definitely not comparing her chapter 3 to someone else's chapter 22.
What are you willing to leave in 2025?
Q3- How does 2026-you make decisions differently?
Your identity shows up most clearly in your daily decisions.
When someone asks for a discount, what does 2026-you do?
When an opportunity doesn't quite fit but sounds impressive, how does she respond?
When she's tired and there's work to be done, what choice does she make?
Decision-making is identity expression.
That shift in decision-making criteria changes the daily micro-decisions that actually shape your life and business.
Making This Practical
What to do: Spend 20 minutes writing from 2026-you's perspective. Not about her. As her.
Write in first person, present tense:
"I am someone who..." "I believe..." "I no longer..." "When X happens, I..."
Let her write without rules.
Let your subconscious introduce you to the woman you were born to become—not the one the world told you to be.
Don't filter it or make it reasonable. Write from the version of you who's already living in your vision.
What you'll notice is your goals will start to shift. Some things you thought you wanted, you don't. New desires emerge. Different priorities surface.
That's the point.
You're not planning for who you've been, you're architecting for who you're becoming.
From Identity to Goals (In the Right Order)
Once your identity is clear, NOW you can set goals.
But they'll be different goals. Because they're aligned with who you're becoming, not who you've been.
Old way: "I want to make $250K in 2026."
New way: "I'm someone who values her expertise at $X per engagement. That naturally generates $250K and probably more."
And here’s what’s so freaking wild, when you’re operating from alignment, action feels like momentum, not a grind. Results follow identity, not intensity.
Feel the difference? One is chasing. The other is embodying.
One requires constant motivation. The other creates natural momentum. Identity creates consistency. Goals create direction. But identity must come first. Your 2026 isn't waiting for better strategies. It's waiting for you to become her.
Because she’s not a fantasy, she’s a future fact. Your only job now? Move like she’s already here.
Something I've Created for You
Speaking of identity shifts and 2026 planning, I've been working on something deeper for this community.
I've launched a private podcast for the women in my private Circle community and, of course, you, a space for the conversations that are too nuanced for a newsletter, too intimate for social media, and too important to skip.
Think of it as the extended conversations we'd have if we were sitting together over coffee. Unfiltered. Strategic. Real.
I'll be diving into identity work, pricing psychology, sustainable scaling, the messy middle of business growth, and the things most people are too afraid to say out loud about entrepreneurship.
You're hearing about it first because loyalty matters. You've been here, reading these newsletters, implementing this work. That’s not a small thing. That means you’re already moving differently. You’ve already said yes to your next level; you’re just here to learn how to walk it out.
This Week
Before you set a single 2026 goal, answer the three identity questions:
What does 2026-you believe that 2025-you is still questioning?
What has 2026-you released that 2025-you is still carrying?
How does 2026-you make decisions differently?
Then spend 20 minutes writing as her. Not about her, as her.
Notice what shifts, what goals change, what feels suddenly possible that felt impossible yesterday.
Believe me, it's not magic, it's identity-led planning and every woman who's building something should be doing this work.
But first, you need to know who you're becoming.
Because she's already there, you just need to catch up.
To your continued success,
Bianca B. King
President & Creative Director, Seven5 Seven3 Marketing Group
CEO + Founder, Pretty Damn Ambitious™
P.S. That 2026 version of you? She's not waiting for permission or perfect clarity. She's just... being her. The question is: How long will you keep her waiting?
P. P. S. It was so amazing hearing from so many of you last week! If you’ve been enjoying this newsletter, please send me some love here. I will make it a point to feature you and your business in this growing newsletter.
What I’m Excited About
Side hustle, yes. Side effects of burnout, no.
Today is the day, in just a few hours, I'm hosting an exclusive event, the 2026 Side Hustle Playbook: Winning in Business Uncertainty, with Christen N. James (CJ), Side Hustle Growth Expert & Podcast Host, Shine to FIVE Solutions.
If you're wondering whether you're building something sustainable or just exhausting yourself, you need to be in this room.
In-Person Event Alert
This Saturday in Dallas, it’s happening. A private, in-person VIP Brunch for ambitious women hosted by vetted PDA Coach Valincia Bennett and me, intimate, intentional, and already completely filled!!!
If you’ve been craving real connection with women who get it, who are building, dreaming, and doing the work, this is your moment.
And if you're not in Dallas?
Don’t worry. There’s a strong chance we’ll be hosting a retreat, dinner, or high-level networking event in your city in 2026.
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.


